What exactly is a life coach anyway?

At age 49, I was desperate for a new career. I’d been working in the mental health field for over 30 years, 20 of them as a psychologist. You could say I was a little burned out!

I live in the mountains far from any city and wanted an online business, so I could kiss my commute goodbye.

I also wanted a career where I could use my hard-won mental health skills. Previous jobs had me working with clients who were not voluntarily seeking help and most of whom weren’t open to change, even though they wanted to feel better.

This time, I wanted to work with people who truly desired change and were motivated to take action towards their own success.

I hoped and prayed I wasn’t asking for too much.

Lo and behold, I actually found what I was looking for – life coaching! It met all my requirements and more.

When I excitedly told my friends and family about my decision to become a life coach, they all said, “Good for you!”

After they saw that I was serious about my new pursuit, some of them meekly admitted they had no idea what a life coach actually does. When I clumsily provided them with an answer, hoping they weren’t paying close attention, I realized even I didn’t have a good understanding of “life coach.”

In order to become a life coach, I went back to school to get a certificate in coaching, took a marketing course, and started building a website (as well as many other tasks to start an online business but that is a whole other frightening topic).

And yes, I finally acquired a clearer description of what a life coach does!

Every time I tell people about my career switch, almost all of them ask me, “What the heck is a life coach?” So, I decided to answer this question on a broader scale.

Official “life coach” description

The International Coach Federation (ICF), which is the leading global coaching organization and professional association for coaches, defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.” 

The ICF lists four responsibilities of coaches:

1. Discover, clarify, and align with what the client wants to achieve
2. Encourage client self-discovery
3. Elicit client-generated solutions and strategies
4. Hold the client responsible and accountable

But wait, there’s more!

Inevitably, the question following, “What is a life coach?” is “If you’re a psychologist, why did you have to go to school to learn to be a life coach?” Technically, I didn’t have to go to coaching school; I chose to.

Life coaching currently is an unregulated industry (likely won’t be much longer), and people with no training or experience can call themselves a life coach (and charge money for their services).

I chose to get formal training because I wanted to learn precisely how to be a life coach and not assume I knew what coaching was just because I’m a psychologist. Because, while life coaching and counseling have similarities, they also have differences.

Counseling vs Coaching

One difference between counseling and life coaching is that counseling focuses more on examining emotions while life coaching concentrates on accountability and results.

As a coach, I typically don’t ask, “How does that make you feel?” Instead, I ask what action you have taken this week towards your goals. At the same time, paying attention to and fostering intuition is a big part of my coaching. 

Another difference relates to what clients want. Therapy clients often are seeking relief from intense emotional distress, depression, anxiety, trauma, and/or painful relationships. Coaching clients are not in significant emotional distress and feel ready to make changes in their lives. 

More about coaching

Coaching is not mentoring, consulting, or advice-giving.

Coaching is collaborative. You and your coach work as equals – your coach is skilled at coaching and you are the expert on your life. Together, the two of you come up with new ways to approach obstacles, so you can immediately start seeing success on your chosen goals.

Your coach helps you think outside the box and make gains often quicker than you ever anticipated.

Additionally, most coaches provide email, text, or phone support between sessions, which is a game changer for coaching clients, who want to get results as fast as possible. Not having to wait until the next coaching session to talk to your coach and being able to ask a question or get needed support is a unique and beneficial aspect of coaching.

Overall, coaching assists people to reach beyond habitual behavior patterns and truly start living the lives they have always wanted. Of course, the key is a solid and consistent commitment on the part of the client. 

Some coaching clients have specific ambitions, such as improving stress management, growing their business, or losing weight. Other coaching clients can have less-precise goals, like achieving more balance in their lives, finding their true selves, or exploring a new career.

Coaching clients who make the fastest gains are the ones who have the willingness to look at themselves and correct their limiting beliefs while taking action to move forward on their goals.

My Niche
After I had to get my mindset in shape to build my successful business, I became passionate about coaching ambitious entrepreneurial women to do the same.

Now, I help female business owners remove the limiting beliefs blocking them from achieving the confidence needed to build their successful and sustainable business, so they ultimately create a life of prosperity and freedom.

I couldn’t be happier with my new career. It’s definitely a win-win situation.

If you want someone to be honest, supportive, and creative while advancing your motivation and inspiring you to stay dedicated to your vision, a life coach is in your future!

Or if you’re looking to have a rewarding career where you work with determined, motivated clients, changing their lives for the better, life coaching can be your future!

Are you a female entrepreneur who needs more confidence, so you get more visible and create your successful business?

Then join me and over 200 motivated business women in my Facebook group, The Confident and Successful Entrepreneur!

You won’t want to miss all the valuable videos, tips, tricks, and secrets I share in there, so your successful and sustainable biz becomes an amazing reality and your life becomes one of freedom and prosperity.

Click here to join
The Confident and Successful Entrepreneur


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Board Certified Coach (BCC)